Ford Logo History
1903-1906 old-ford-logo-1903 The very first Ford logo was much different from the simple, streamlined image used throughout the twentieth century. This one was a circle with a fashionable art nouveau border.
1907-1912 Ford_Script_logo The first signature-based Ford logo is used resembling the script we know and love today.
1912 This brief and unsuccessful Ford logo design put the brand signature on top of an orange/dark blue winged pyramid. Although intended to show the product’s speed, grace, and stability, the logo was quickly removed after Henry Ford expressed his dislike of it.
1912-1927 The Ford signature becomes encapsulated in an oval. While 1912 was when this new design became widely used, it first appeared in 1907 by the original Ford Motor Company Limited of Great Britain to identify UK Ford dealers.
1927-1957 round After the oval was introduced, it didn’t take long before it assumed its iconic royal blue color, though its shape was rounder than today’s oval is.
1957-1976 Instead of an oval, the Ford logo took on an odd shape for a couple decades–something resembling a lemon. During this time, the logo was only used on company communications and unique crests were favored on vehicles.
1976-present modern_logo_Ford The blue oval returned in the 1970s at the relative shape it is today. For the 100th anniversary of the brand, the blue logo received a white tint with smooth 3D shading, as well as the official title of “Centennial Blue Oval.”